![]() ![]() The siloed age of television has arrived, a time when people will be paying six or seven different monthly fees, if not more, to keep abreast of pop culture-and the cost will end up approximating the hefty cable bill that every cord cutter has sought to avoid. It’s why Netflix has spent the past few years investing in original content to fill up its carousels why Disney has bought out almost every network that had an initial investment in Hulu and why WarnerMedia is planning to leverage the might of its HBO brand to launch an umbrella app that will take advantage of the conglomerate’s entire archive. With the advent of Disney+, Apple TV+, and a new service now being mulled by the AT&T-owned WarnerMedia, the cowboy days of streaming media are over. And it was okay if you had to wait a little while to see everything, since the concept of the “water cooler” show that everyone watched at the same time had all but vanished. Throw in HBO at $15 more, and you basically had the complete package. Between Netflix and Hulu, subscribers could watch most first-run movies and TV episodes on their computer for less than $20 a month. As details of the subscription services planned by each of America’s corporate-media powerhouses have trickled out, something has become clear: The past decade or so of online-streaming television was the medium’s wild-west era, a time when you could watch thousands of hours of content from every major studio for a fraction of the cost of cable. ![]()
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